Wise: Ridgies
Its Crunch Time!
Challenge: Forge a bold new identity for Wise Snacks' daring new line of ridged potato chips.

How it got there: The custom-created type reflects the excitement of getting together with friends and family! To further nurture the whimsy of an informal gathering, all design components were set on an angle to give it feeling of movement. Complimented with bold background colors and a clean layout, the new brand is a party waiting to happen.