Pickwick Tea
It's In The Tea Leaves
Challenge: The popular tea brand from The Netherlands wanted a new look to help appeal to their increasingly expanding global market of hotels, restaurants and food service cafés.

Inspiration: The new direction was kindled by the age-old tea tradition of taking a moment to relax. The use of custom watercolor illustrations, delicate line art, eclectic typography and a beautiful family of flavor colors give the packaging an inviting slow down appeal.