Challenge: Refresh the Endeavor identity. It was essential that the new look capture the company's passion for its innovative process and expertise in servo & spindle motor rebuild.
Solution: The motor rewinding process of the internal motor inspired the new wound “e” letterform central to the logo. The company's master color identity was changed from blue to the same orange hue found in the copper wiring used to rewind the motors. Bold typography, a contemporary layout style and dramatic photography combined to compliment the refreshed logo.